Respect “Trust (Shin-yo), Faith (Shin-rai) and Loyalty (Shin-gi)” in every aspect of our business. Aim at the spirit of three-way well-being to the seller, the buyer, and the society.
Basic Policies of Management
1.With the vision of “Innovation, Creation, and Continuation”, achieve long-lasting stable prosperity and development, and realize the fulfillment and abundance of employees materially and spiritually.
2.“Pioneer the future of crystal and optical technology”, develop original and high-value-added products for a wide range of applications, make them “unrivaled”, and provide them to the global market.
3.Be mindful of “Our size” and do not pursue short-term profits unnecessarily, try to develop multifaceted businesses with stable growth over the medium-to-long term.
4.“All for the sake of customers” – Continue to be a value-innovation generator that creates customer demands by solving their issues, and provides high value-added products, services, satisfaction, and emotion.
5.Blaze our own trail with a tough frontier spirit and hold fast to the DNA of “Fireballs” that carries sincerity, absolute honesty, and perseverance.